Catalogs
Design, production management and lots of Photoshop
Creating a 16 page catalog is one thing… creating a 164 page catalog adds a production management dimension that demands controlling many pieces efficiently.
Layouts are press ready and uploaded directly into the printer’s pagination system.
Tools
InDesign
Photoshop
Illustrator
Categories
Print Design
Print Production
Photo Manipulation
Project Management
Since designing and producing the original 16-page Worthington Direct mailer in 1998 the book has grown every year and even split into specialty books. Practical designs and efficient production are the hallmarks for this long term project.
A huge part of this job is the continuing changes in colors and configurations of products that change after the photo shoot is done. This is where Photoshop skills become very important.
To give you an idea of the evolution of designs, this is a photo of the Worthington Direct catalog in 2002. The original design has had three full make-overs along with the continual tweaks that come with each new year.