Print & PDF

Content Marketing

Valuable content designed for digital delivery, office printing, and commercial printing.

These recent white papers, reports and guides were designed to create sense of gravitas that should accompany the subject matter. This type of collateral is an important part of content marketing and lead generation campaigns.

Tools

InDesign
Illustrator
Photoshop
Acrobat Pro

Technology Guides

The PDF of this document opened to a view showing the full width of the the page and the “Bookmarks” panel. Bookmarks in a PDF will can guide readers quickly to sections they may be most interested in. Links are also used throughout the document — both internal to the document and links to the web-based resources.

Illustrating technical concepts

Some ideas need more than words. Illustrating concepts should not being boring ol’ PowerPoint drawings. In this document we took the PowerPoint diagrams sent by the technical authors and created an informal “pen and graph paper” look

Report

Every bit an academic document , this was delivered only as a PDF. Filled with linked references, the Table of Contents was also linked to the articles, and the Acrobat Bookmarks panel fully outlined the document.

Targeted Campaign Content

Content marketing campaign targeting food manufacturers. Designed using master brand guidelines.

Other materials for this campaign were emails, banner ads, and landing pages.

White Paper

White papers are usually a bit “dryer” that your typical content marketing. Still, you can help tell the story a little better with images – even in boring white papers. Keep in mind that it is still very important retain dignity and authority in B2B collateral.